There is more than one reason to create circles. I wander what is yours? I have planned this article long time ago, but I have waited too much. In the meantime, things changed and even my willingness to explain facts and give tips changed.
What changed? A lot of influential circle creators stop this activity. They reached a certain number of followers and they stop creating, adding, sharing circles altogether. This is one aspect; another one is that other influential circle creators and sharers, have now pages to share. These pages, when they are in their first month of functioning don’t offer any help to other people. They don’t have enough followers to offer that help, they are hard enough to manipulate and they are ignored by the great influential people. There are exceptions, of course, there are pages with a lot of followers and quite influential themselves, but this is rare and it is still a matter of time to promote such a page.
Let’s come back to the subject, why are you creating public circles? A “public circle” is a circle you share, usually public. The belief is that someone creates a circle to gain followers. How do you think it’s that working? First we have to establish we know the terms used in this article. What is a circle? A circle is a group of people you follow, you have “circled” in G+ terms. You can do it by follow back people who already have you circled, or you can add people you like. If they add you back (they are usually notified that you have circled them), you gain them as your followers. So, you share a circle you have created just to make the circle members to add you back, and eventually to share the circle themselves. As you already know, I hope, the maximum number of accounts you are allowed to put in your circles, is 5,000. So, this is not the best method to gain followers, because what you gain has a limit. It is very easy to reach this limit if you just do what I said. After that you are stuck into consciousness.
Let me explain: I consider adding back, a responsibility you assume with a person or account. If you un-follow/un-circle someone you have already circled, makes you a “player”. A “player” is someone who adds a lot of people in its circles just for being added back, and then, when that happens, he un-circles those people. It is hard to observe that on spot, so you can keep them in your circles forever. There are rare cases when these players are interesting people to follow, but the probability is very low. They are usually people boasting their number of followers in comments: “Shared to 38k” or “Why you not add me on this circle, no problem, I now over 46k followers”[sic] or “shared with my own profile of over 20k, not with a page”… It is easy to recognize the players. You think first they are influential people, but if you check them from time to time, you will discover they are not following you anymore. Checking deeper their profiles, you see in awe, that they didn’t even share your circle as they have already boasted by commenting. A tip! These “players” are not doing circles of their own. If they “create” a circle, they usually add another one’s circle altogether, adding themselves to it when sharing, so the circle cover will change from the original, showing their avatar on top, surrounded by their own relevant people’s avatars. It is of no wonder when they delete after a few days, the whole circle, just to be sure. The amateurs think that they are influential or highly influential and they don’t have time to spend with them, so they keep them in their circles with the hope they will be added back.
To continue what I’ve started, the reasons you are un-circling just because you have reached the “limit” and you want to add other people you consider more interesting are as follow:
– they are inactive, meaning they haven’t manifested any activity on G+ in awhile;
– they never posted;
– they have blocked you (more or less intentional);
– they have never interacted with you, never engaged in any conversation with you, etc;
– they embarrass you with their comments, they are actually trolls you haven’t initially noticed;
– they have begged you to add them in circles and after that they disappear, not a “thank you”, not a +1, they are busy by begging to others.
I don’t remember other reasons at the moment, but you can figure out for yourselves more, if you like. By the way, there is the famous tool to check all that, a Google Chrome extension called Circloscope. I don’t like Chrome, but I have to use it from time to time only to check those things, especially that I don’t like “players” at all.
Another important reason one creates circles is to homage its followers. You share a circle with friends, with people who engage with you all the time. You share it public or with the communities. There are a few circle sharing communities, where people visit just to look for a nice circle to add.
If the circle has interesting people (counting yourself too), the circle will be added, meaning your profile will be added by others. If you are interesting indeed (not just a ballast in that circle), you will be kept. I consider this the main reason to create public circles. When people add such a circle altogether, it is genuine, and you gain followers interested in you. Of course it is logical to be added in people’s circles just because of that, because you are interesting yourself, meaning you are a great communicator, people keep finding your witty comments all over the place, or your nice pictures or posts when checking your profile.
As a conclusion, the best way to gain followers is to be active, to be original as much as possible and to be selective. “Creating circles” is not for everybody, but of course it’s not rocket science as well, you’ll learn in time, and if you don’t, who cares?
The ideal circles are the homage one with a spread of new interesting people which everyone would be glad to have them as followers. Remember: quality attracts quality, and trash attracts trash!
What are you doing with your great numbers of followers is your personal matter. You are a star, or you are a marketer, it’s your choice. The quality of your followers is important, their timeline, yours, their influence on others and their influence on you, of course. I am sure that you can attract just the followers you deserve, and I haven’t said this for the first time here. I’m sure that initially I have picked up this ready made idea from Adriana, even thinking it on my own as well.
Consider yourself a reason you want to create circles for sharing, and if the reason is strong enough, learn to do it and do it! A post with a shared circle is a trigger for a lot of interaction.
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