This is a new term as far as I am concerned. It implies marketing knowledge and a proved promotion method, advertising skills and a certain ability on Social Media. I have discovered that it is a trending “quality”, the Social Media “specialists” exercise from home. I wonder how they evolved from specialists to strategists?
As far as you sell something valuable regarding methods of handling social media platforms, you can be considered whatever you pretend to be considered. When you show people just how to make a Facebook account and nothing else, and you advise them to connect everywhere just through Facebook, you suck as a strategist. You don’t work for the people who paid you, you work for the companies which use Facebook (and your globalized connection through them) to track every visit you make online, and not only…
When you advise automatic publishing on multiple platforms, like Pinterest and Twitter on the same time, “quote generator” which posts hourly on Twitter, you suck as well. Tell me where is the connection you have with the people, your “clients”, then! Automatically posting your Facebook status as tweets, also sucks, especially when you don’t care to answer to their echoes.
Using TwitAdder (the multi-, pluri- and mega- affiliate advertised, automatically Twitter follower catcher software) especially without knowing how, sucks as well. Selling it as an affiliate to people like you, sucks more.
Begging to be added on circles, on Google Plus, thus creating you a huge followers number, doesn’t make you a strategist.
Claiming you are a “strategist” and you follow more people on Twitter than you are followed by, shows actually the lie. I considered a proof of respect by following back on Twitter, people accounts. I’m less active that before, but even before, I have never followed back someone following 2,000 (it is the maximum limit of accounts you can follow, if you have not the same number of followers yourself), being followed by a few hundreds or less than a hundred.
I have seen social media “strategists” and “specialists” with exactly this type of account. More than that, they were paid by multinational companies, or agencies, or even public institutions to do the same. This proves that what I have read a few months ago, the affirmation that to become a paid social media manager is a matter of pure luck – a school or a diploma being nonexistent yet – is perfectly right. A cheap affirmation, but right.
These are some reasons I do not trust Social Media specialists, nor strategists. Not at all, even when I see they have a huge number of followers comparative with the scarcity of accounts they follow (not necessarily reciprocal). They follow the SUL (Suggested User’s List), just for being “with the trend”.
I’ll talk about “social media strategy” on Google Plus, in a future post.
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