PageRank is dead. Officially. I was wondering why my website doesn’t rise on this so important metric at at a time? It was because Google as a company who cares more about its products than the consumers, didn’t update since December 6, 2013. Because I still saw it on my browser, I wasn’t concerned at all. It is right that I have received a wink from a link manager once when I said that I’ll work to increase my PR in no time (it was in 2014, and it concerned my other website, The Yacht Owner), I had no idea that the mighty giant will end the year without updates.
A few days ago, not many, I almost had a heart attack when I read in my browser’s extension, PR 0 for The Yacht Owner’s home page. I thought that the extension is upgrading, updating, whatever, and had a momentary glitch. I checked it with PageRank checker, a legit tool, and it showed 0 again. Geez, better than N/R, I tried to stay optimistic. I checked this very site, and PR was again 0. Zero? They penalized me? I’ve checked other different sites I knew they had a high PR. Zero, zero, and zero.
PageRank is Irremediable Dead
Yesterday I read somewhere, that sometime in March this year (2016), Google made PR to remain invisible in all browser apps and extensions. I really don’t remember where I read that, otherwise I would credit the site or person involved.
We’ve been telling people for a long time that they shouldn’t focus on PageRank so much. Many site owners seem to think it’s the most important metric for them to track, which is simply not true.
– Matt Cutts
Boyz and girlz, esteemed readers, this isn’t the first, nor the last time when Google shows disrespect. You know, they were “concerned” for the high PR links’ trade, and because they couldn’t control it (like with everything they want to control), they cut the trading object to be sure. “If we don’t have profit from this, nobody will make one!”
I wouldn’t use PageRank or links as a metric. We’ve last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that.
– John Mueller, a Google employee, on January 22, 2014
PageRank Is Dead Only for Outsiders
Google thinks that only spammers sold links from web pages with high PR. The higher the PageRank, the more expensive. Now you know that I name here only generically “Google” as single entity, I’m sure that there’s a big bunch of thinkers there, besides Larry Page, Matt Cutts, Sergey Brin, Sundar Pichai, or Eric Schmidt. The respective pages were sometimes banned from search, but the high PR still showed. Someone defeated the monster. I’ve met a lot of anomalies in the past. I’ve seen a blogspot blog with a PR5 in a just few months from its start. It barely had 1,500 hits per month. Alexa was nonexistent, meaning that the traffic was much worse than what the owner bragged around. I’ve met a single post which increased that page’s PR from 2 to 4 in a matter of days, three or four, I’m not sure anymore, it happened in 2013, when they say that they won’t touch PR anymore and at the end of the year they made another update, just to show you how much they care for you. Anyway, PageRank still functions, but only for Google employees, so if you personally know one or two, you can trade inside info with him/her/them, as I’m sure it happens anyway with some no content blogs, which rise in search ranking almost overnight. I wonder how can someone reach an Alexa under 100,000 in three months from his/hers blog launch when he/she barely publishes some trash once a week? Such blogs were PR4 and PR5. I’m sure that classic SEO still works.
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