These days I was twitting about Brogan, seeing he writes for Entrepreneur’s Magazine as well. I recently started to follow him on Twitter, I really don’t know why, I’m reading his blog anyway. A pity he is the one in the “one in three Americans are overweight”. Checking a year ago, I was impressed of how he isn’t giving any valuable information away, but now, he’s giving free e-books, other people’s free e-books, absolutely free indeed, not like the sharky marketers who doesn’t have any scruples by obtaining any scratch of information about you, name, address or e-mail address, pieces that all of us know, form the backbone of online trading.
still from TV
Yesterday, or the day before yesterday, he offered a book about the freedom given to you by money and time, or it was the other way around, I can’t say. The title was “Freedom, Money, Time” and that is what was suggested on a blog like Brogan’s. Now, the author of the 34 pages aerated book has his own blog, which is not the point. The point is how much info can you give for free, and how much are you going to sell. Really. I’ve noticed that what is sold, is intimately close to what it was offered for free, making the actual buying a kind of donation to the author, for his hard and dedicated work, meaning some thirty aerated pages (I don’t know, 5,000 words? 7,000? I’ll check).
The point this “e-book” was making, or one of the points was making, was that persistence is the most important quality of the marketer. That doesn’t matter the quality of the product, it would sell if you are persistent enough, because the client can’t know the difference between you and other salesmen, so the more persistent, not the more persuading would close the sell. Otherwise, the big conclusion is known and logical, “to the cocks mind” as we say in Romanian. I can’t insert the print screen, maybe I’ll solve this later, so below is the reproduction of that picture:
Freedom as an employee depends on your boss, as a freelancer depends on the quantity and quality of your clients and as a creative entrepreneur depends on “delighting your customers” (my oh my). Money for an employee are a regular paycheck with a ceiling due to company pay structure, for a freelancer feasting on famine is common and the ceiling due to hourly/daily rate and number of hours or days one can work, when for a “creative entrepreneur” there is no ceiling, the sky is the limit. Time, my friends, for an employee consists of evenings, weekends and holiday entitlement – and now the guy placed a “joke” – unless it’s a workaholic culture[sic] (ha ha, ditto). For a freelancer, time is money, so time off feels like money down the drain. For the creative entrepreneur, “long hours at first, but set things up right and later on you can take time off while still earning”. He adds from a bottomless wisdom well: “Many creative entrepreneurs start building their empire in their spare time, only quitting their jobs once the business is earning good money”. Now maybe you ask yourselves (unless you are all-knowledgeable), “what is a creative entrepreneur?”. I’ve asked myself the same thing, when the solution was at the bottom of the “absolutely free e-book” : a link to a “guide to creative entrepreneurship” which was a form to capture the e-mail, this time, promising some more offers to come. A course enrolling to that, with a lot of stuff I personally am not willing to pay, and the only reason for loosing my time with it was that the info was free.
My experience doesn’t say that what is free is not precious, or that you have to pay for something to receive value. My experience says that from some marketers, if you pay for “wise insights”, what you’ll receive wouldn’t have attracted your attention even if that info was for free.
I think that it would be a shame to promote a “bad” product, and if the product is good, it would be a million times easier for you to sell it. The sting these marketers have already prepared for us is that they don’t cease to convince you that their product is really necessary when it actually isn’t, and they are challenging between them to sell you just that, products you don’t need. To make it easier, they already persuaded governments to interdict naturist products, only to create the “need” for the artificial ones. This is just one example. There are more, but they aren’t the subject of this article.
By the way, please, sign the petition to Stop the Traditional Herbal Medicinal Products Directive! You’ll find all the information regarding this Directive at the provided link. Thank you very much!
PS: If what I shall receive in exchange for my e-mail address will prove to be of any value, I’ll put the links here and start to promote the guys myself, as well. If not, you’ll never hear of them again.
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