Yesterday I was a little rushed to publish opinions regarding cheap and disastrous advice from great marketeers, and I have to recognize I was a little bit vulgar myself, trying to be “cool”, I don’t know why, because I really don’t use in the real life certain words I used yesterday in the post. I don’t change much, anyway I’m going to think a little more if it’s going for something to be changed or not, in the next hours or days… I want to apologize and repair a little the image created.
Rainbow F. Randolph
[source]
An addendum to yesterday’s post is that I made reference to a movie (which my entourage and me, consider remarkable, but the critics say it was a fiasco), by this addressing very unprofessionally to a designated small audience, or even just to myself, which is the reason of continuing with this one. This inaugurates a cycle with Twitter from a very, highly personal point of view (so it takes place of a disclaimer as well). The addendum, not the post, 🙂
What I want to continue is about user content or user relevance on Twitter. You know, some of us have a greater ego than others. It is so great, it is eating us from the inside out all the time, until it will prevail, it’ll stay alone. That ego in front of the world. You’ll cease to exist, it will be just your ego in your place, a mindless entity or a freaky mind of it’s own which nobody can control, more of all yourself, because you don’t exist anymore. So, that ego, after reaching 10,000 followers on Twitter, decides it is famous. Can you understand this? 10,000 peoples are listening to (understand that by “reading”) what it have to say on their streams, I mean it’s Re-Tweets of Mashable or The Huffington’s Post, as they aren’t already followed with the mouths open, by millions of newbies. The ego does not have original tweets, it’s incapable of thinking, so it is repeating nonsense from high marketed blogs. Why nonsense? Because it can’t discern what is valuable from what is trash. The ego has it’s own explanation, it’s own “marketing plan” or “objective” or whatever it likes to name the “justification” for being as it is (observe please, how I avoid to name exactly what the ego actually is). As far as I am concerned, it’s a pity for blogs like the named above, to mock the readers as they do. I thought they have first hand info, which they interpret or offer to the public pure and simple. It’s nothing wrong to interpret, it proves the existence of a backbone. I was wrong, if such a thing ever happened, it was purely coincidental or the result of a lucky accident. To present, not to interpret. They are echoes of rumors, most of the time, not efficiently researched, or at least not enough for my taste, and because of that I don’t even consider them a reference for anything I say. And I ceased to read them some time ago.
To come back to the point of what I wanted to say when I started this post, is what happens next, to the ego, after it noticed the “celebrity” of being followed by ten or more thousand profiles. It starts to not discerningly un-follow the guys who supported the account to reach the 10,000 followers number in the first place, to make the profile to look like the “celebrity” he is, his ranting read by 10,000 people, and it, high and right (sorry for using this here, it was referred to president Bush in 2007, but it makes sense), immortal and cold, not carrying at all, oh but being interested in other “famous” people who doesn’t care, like Kutcher, or the Kardashians, not being followed back in return. Now the difference between them is that by different means, it’s a great probability for you to have heard of Ashton Kutcher or Kim Kardashian before Twitter era, which is not the case with the new celebrity’s ego with his 10,000 followers. You know what the funny thing is, actually? There are egos with a few hundred followers who think themselves “famous”. They consider themselves “great marketeers” and specialists in social media, and they say nothing. They just re-tweet mashable’s account or worse…
There is at least one “social media guru” who encourages this practice, and I think I’m finally starting to guess why. It is eliminating concurrence by giving such advices, because it’s a difference to pay for being featured on Twitter or to be a known celebrity of Lagerfeld’s rank (for sample) and being you, the mashable re-tweeter. You’re toast after following that “valuable” advice.
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nice article.
thanks